Get in Touch

Audit Service

GTM Audit

A deep-dive into your Google Tag Manager container to find redundant tags, broken triggers, orphaned scripts, and performance issues, with a clean container delivered on completion.

GTM Container Audit: Health Report
38Total tags
11Issues
6Orphaned
4Dup. fires
GA4 Configuration All Pages ✓ OK
Old UA Pageview All Pages ✗ Redundant
Facebook Pixel: Lead Event Form Submit ⚠ Not firing
Heatmap Script v1 None ✗ Orphaned
Google Ads Remarketing All Pages ✓ OK
Page load impact
+340ms

How the GTM audit works

01
Container ExportYou share container access and we export and analyse the full JSON.
→
02
Tag AnalysisEvery tag, trigger & variable inspected for errors, orphans, and duplicates.
→
03
Performance CheckMeasure load impact and identify bloat from redundant scripts.
→
04
Clean ContainerDeliver a fixed, lean container version ready to publish.

What's included

Full container tag inventory
Orphaned & duplicate tag detection
Trigger conflict analysis
Page load performance impact
Data layer variable review
Prioritised fix recommendations
Optional: cleaned container delivery
Governance improvement guide

Containers pick up technical debt quickly. Orphaned tags, duplicate triggers, and bloated scripts slow the site and skew data. We inventory every tag, trigger, and variable and spell out what to remove or fix.

Delivery in 3 to 5 business days, plus a review call to walk through findings.

Who this is for

  • Marketing teams that have inherited a container they do not fully understand.
  • Businesses whose GTM container has grown without governance.
  • Anyone noticing tag firing errors or unexplained page slowdowns.

Pricing

Fixed price, scoped after a free call. Get in touch to schedule your GTM audit.

Ready to get started?

Book a free discovery call. We'll review your current setup and give you a clear roadmap.

Get in touch →